$1M+
First enterprise deal closed, a Fortune 500 relationship, inside year one.
About Acculead
Built by a marketer
Built by a marketer
who’s done the work.
Marketing systems that connect directly to revenue. Based in West Michigan. Operating nationally.
The founder
Tom Zandstra.
Founder & CMO, Acculead. West Michigan.
Acculead started because the same problem kept showing up: smart founders spending real money on marketing that couldn’t prove it was working. The fix is a system, from brand to pipeline to closed revenue.
Teaching advertising and communications keeps the work honest. Theory without practice is noise. Practice without theory is luck. Acculead sits in the middle.
Results
100+ businesses scaled with systems that stick
Teaching
Adjunct Professor of Advertising and Communications.
Since
2016, West Michigan. Operating nationally.
LinkedIn
Acculead on LinkedIn →
The receipts
What the work
What the work
has produced.
Six representative outcomes from across the client book. Different industries, same discipline: audience, value, system.
1,000+
Webinar registrations from a first-ever launch, organic through LinkedIn and an existing email list.
16K
Downloads in eight months for a launch-stage product.
1,650%
Organic traffic growth in six months.
5,000
Email leads from a brand partnership and paid social.
2×
Revenue in two years after adding an organic content system.
Our approach
How we think
How we think
about marketing.
Every engagement starts with one question: what does your pipeline need, and what’s the most direct path to fill it? We optimize for revenue, not activity.
01
Revenue-first.
If it doesn’t connect to pipeline, we don’t do it. Every channel, every campaign, every dollar ties back to a number on your P&L.
02
Tech-forward.
AI-assisted content, automated nurture, analytics that surface what matters. Modern tools, used well, run circles around bloated teams.
03
Embedded.
We know your business well enough to make the right calls fast. No six-week onboarding, no endless status meetings, no agency layers.
Free from Tom
How to Grow
Get the free book →
How to Grow
Any Organization.
A 104-page playbook of what Tom has learned working across 100+ clients. Sent straight to your inbox.
Let’s talk
Let’s talk about
Let’s talk about
your business.
A full-time marketing hire costs $60K+ before they’ve shipped a single campaign. A fractional CMO brings the strategy, the systems, and the execution from day one.
Talk With Tom →No pitch deck. No pressure. Just a clear plan.